Total Studies Completed 1000+
Qualitative Fieldwork
Group & Interview Methodologies
01
- Focus & Mini Groups
- Virtual Focus Groups
- In-Depth Interviews (IDIs)
- Telephone & Virtual IDIs
- Dyads & Triads
In-Context & Observational
02
- Ethnographies
- In-Home Visits
- In-Home Usage Testing
- Shop-Alongs
Digital & Hybrid Qual
- OBBs
- Long-Term Communities
- Video Diaries
- Hybrid Surveys + Groups
03
UX & Innovation
- Usability Testing
- Co-Creation Workshops
04
Quantitative Data Collection
01.Core Quantitative Research
Airo provides reliable quantitative data collection services to support a wide range of market research studies, including online surveys, brand tracking, concept testing, and customer experience research. Our team recruits carefully screened consumer and professional audiences to ensure high-quality responses and representative data.
We manage the entire quantitative research fieldwork process, from respondent recruitment and survey programming coordination to field monitoring and data quality validation. This ensures your survey research projects are completed efficiently and deliver accurate, decision-ready insights.
02.Specialty & Advanced Quantitative Studies
For studies that require specialized sampling or complex methodologies, Airo supports advanced quantitative research including B2B, automotive, intercepts, central location testing, iHUT, sensory / taste tests, and recruit to web for hard-to-reach populations.
Our team applies targeted sampling strategies, rigorous screening procedures, and strict quality controls to ensure reliable results. These capabilities allow organizations to conduct complex market research surveys while maintaining methodological integrity and data accuracy.
03.Hybrid & Custom Research Designs
Many modern research programs combine quantitative surveys with qualitative insights to provide a deeper understanding of consumer behavior. Airo supports hybrid research designs that integrate online surveys with interviews, focus groups, product testing, or diary studies.
By combining quantitative measurement with qualitative exploration, organizations can better understand not only what consumers do, but why they make those decisions. These integrated research approaches help brands and agencies turn data into actionable strategic insight.
-
Evidence-based
insights -
Actionable
outcomes
Design and prototype
evaluation
Category Package and feature
optimization
Target audience
definition
Launch and pricing
positioning
QualAI
Surface early insights in 24–72 hours through AI-moderated one-on-one interviews with
real people helping teams explore ideas quickly before investing in large-scale, in-person
qualitative research.
