Recruitment Services (Respondent Recruitment & Screening)
Strong research starts with the right participants. Even the best research design fails when recruitment is rushed, poorly screened, or sourced from unreliable panels.
At Airo, recruitment is treated as a disciplined process, not a numbers game.
We recruit carefully screened participants across the United States, Canada, and Europe through a combination of proprietary panels, targeted outreach, and specialized recruiting strategies designed for both general population and hard-to-reach audiences.
Our recruitment team verifies participant identity, validates eligibility, and confirms availability before fieldwork begins. Every recruit goes through structured screening and quality checks to ensure participants genuinely match the study criteria and are prepared for the research experience.
Whether you need a small number of specialized professionals or a large group of consumers across multiple markets, our recruitment process is designed to deliver participants you can trust.
Focus Group Discussions (In-Personal & Virtual)
Focus groups are a proven way to understand how people think, feel, and react when executed with the right participants and strong moderation. At Airo, we run focus groups designed to deliver honest, high-quality conversations you can trust.
We manage the full fieldwork process, from recruitment and screening to in-person or virtual execution. Our proprietary panels across the US, Canada, and Europe enable confident recruitment of both general population and hard-to-reach audiences.
Mini focus groups are well suited for complex or sensitive topics and are often used to validate findings following central location tests (CLTs). Virtual focus groups support efficient engagement with geographically dispersed audiences or tighter budgets, without compromising discussion quality.
Across all formats, we focus on participant fit, group composition, and session flow to ensure each group delivers clear, defensible insight.
In-Depth Interviews (In-Person, Virtual & Telephone)
In-depth interviews (IDIs) provide the space for focused, one-on-one conversations that uncover motivations, decision drivers, and nuanced perspectives often missed in group settings. At Airo, IDIs are designed to go beyond surface-level responses, delivering depth, clarity, and context you can rely on.
We recruit and manage IDIs with a strong focus on participant fit and conversation quality. Using our proprietary panels across the US, Canada, and Europe, we support both consumer and B2B audiences, including hard-to-reach and specialist profiles.
IDIs can be conducted in person, virtually, or by telephone, depending on study needs, geography, and respondent preference. Virtual and telephone interviews are especially effective for nationally dispersed audiences, expert interviews, or sensitive topics where flexibility and respondent comfort are essential. Selecting the right interview format is a deliberate part of our approach to ensuring thoughtful, authentic responses.
Every IDI is supported by experienced project managers who oversee recruitment, scheduling, and execution with care. From screening and compliance to session flow and data quality, we ensure each interview delivers reliable, defensible insight that supports confident decision-making
Let’s talk about how Airo can support your next in-depth interview study.
Ethnographies
Ethnographic research provides a deep understanding of how people behave in real-world contexts capturing not just what participants say, but what they do. At Airo, ethnographies are designed to uncover the routines, environments, and unspoken influences that shape everyday decision-making.
We support ethnographic studies across in-home visits, in-store, in-car driving, and digital settings, recruiting participants who reflect the realities you need to understand. Our team carefully plans each study to balance observation with engagement, ensuring the research feels natural while still delivering structured, actionable outputs.
From recruitment and logistics to field execution and quality control, Airo manages every detail with care. Whether conducted in person or through digital ethnography methods, our approach delivers authentic, context-rich insights you can trust.
Talk to us about how ethnography can bring your research questions into real-world focus.
In-Home Visits
In-home visits provide a unique opportunity to observe how people interact with products, services, and brands in their natural environment. By stepping into participants’ homes, researchers gain access to context, routines, and behaviors that are often invisible in traditional research settings.
Airo designs in-home visits with careful attention to recruitment, preparation, and execution. We identify participants who reflect real-world usage scenarios and ensure visits are conducted respectfully, safely, and with clear objectives. Sessions can be fully observational or structured with guided discussion, depending on the depth and focus required.
From scheduling and compliance to on-site coordination and quality control, our team manages every detail to ensure visits run smoothly and yield meaningful outcomes.
Talk to us about how in-home visits can bring real-world context and clarity to your next study.
In-Home Usage Testing
In-home usage testing (IHUT) allows researchers to evaluate products in the context where they are actually used over time, under real conditions, and without artificial prompts. This approach provides honest feedback on performance, usability, and satisfaction that cannot be replicated in controlled environments.
Airo manages the full IHUT process, from recruiting qualified participants and distributing products to tracking usage and collecting feedback. We design studies to balance structure with natural behavior, using diaries, surveys, or follow-up interviews to capture both immediate reactions and longer-term experiences.
With rigorous quality controls and experienced oversight, Airo ensures data collected through in-home usage testing is reliable, compliant, and actionable.
Talk to us about how in-home usage testing can reveal how products truly perform in everyday life.
Shop-Alongs
Shop-along research captures real-time decision-making as consumers navigate retail environments, revealing how choices are influenced by layout, pricing, promotions, and competing products. By observing behavior in the moment, shop-along uncover insights that traditional surveys and interviews often miss.
Airo designs shop-along studies to feel natural and unobtrusive while still delivering structured, actionable findings. We recruit participants who reflect real shopping behaviors and conduct sessions in physical stores or digital environments, depending on study objectives. Moderators guide discussion at key decision points without disrupting the shopping experience.
From recruitment and scheduling to in-field execution and quality control, Airo manages every detail with care. The result is authentic insight into how purchase decisions are actually made.
Talk to us about how shop-along research can sharpen your understanding of the path to purchase.